Singapore New Home Sales Dip to 255 Units in September 2025 — A Quiet Month Before the Rebound

Singapore New Home Sales Drop to 255 Units in September 2025 — A Quiet Month Before the Rebound

AsianPrime Monthly Market Recap • September 2025

September 2025: Sales Dip to 255 Units as Hungry Ghost Month Stalls New Launches

Singapore’s private new home market cooled sharply in September 2025, with developers selling just 255 units (excluding ECs) — an 88.2% plunge from August’s 2,142 units and a 36.4% year-on-year decline from September 2024’s 401 units. Critically, no new projects were launched and only 20 units were released from existing stock, as the Lunar Seventh Month (23 August to 21 September) kept developers on the sidelines.

255
Units Sold (excl. EC)
-88.2%
MoM Change
-36.4%
YoY Change
20
Units Launched

Supply Gap, Not Demand Gap

September’s sharp decline was overwhelmingly a supply-side story. With no new project launches and only 20 units trickling out from existing inventory, the month hit a nine-month low in transaction volume. Developers traditionally avoid launching during the Hungry Ghost Month, when buyer activity softens due to cultural preferences around property purchases.

This stands in stark contrast to August’s blockbuster 2,496-unit launch pipeline. The near-total absence of fresh supply — rather than any fundamental shift in buyer sentiment — explains the dramatic month-on-month drop. Sales that did occur came largely from existing projects with remaining inventory, demonstrating that demand at quality developments persists even during quieter periods.

AsianPrime Insight: Savvy buyers should view September-type lulls as a feature, not a bug. With fewer competing buyers in the market, those who transacted during the Hungry Ghost Month likely faced less competition and had more room for negotiation on remaining units — a tactical advantage that informed buyers can exploit in future seasonal dips.

Project-Level Resilience: Who Still Sold?

Despite the subdued environment, several projects continued to move units — proof that quality developments in strong locations maintain appeal regardless of seasonal factors.

Canberra Crescent Residences (OCR) led September’s chart with 28 units at a median of S$2,001 psf, bringing cumulative sales to approximately 63% of its total inventory. Its positioning at a sub-S$2,100 psf entry point in Sembawang continued to attract upgraders seeking affordability compared to city-fringe and prime medians.

Grand Dunman (RCR) recorded 24 transactions at S$2,508 psf, with about 86% of its units now sold. Situated along Dunman Road in the Tanjong Katong area, its broad unit mix and established brand recognition sustained its strong initial launch momentum.

River Green (CCR) added 16 units at S$3,201 psf, reaching approximately 89% sold — cementing its status as 2025’s top-performing prime district project. The River Valley address continues to appeal to buyers prioritising central living and rental yield potential.

AsianPrime Insight: River Green’s continued sell-through at S$3,201 psf during the quietest month of the year is telling. Projects with genuine locational advantages and well-calibrated pricing don’t need a launch buzz to attract buyers — they sell steadily through fundamentals alone.

Regional Breakdown: Broad-Based Pullback

All three regions experienced steep declines from August’s elevated base, but the pattern was consistent with a supply-driven correction rather than a demand collapse.

Region Sep 2024 Aug 2025 Sep 2025 MoM YoY
CCR 15 513 46 -91.0% +206.7%
RCR 221 476 125 -73.7% -43.4%
OCR 165 1,153 84 -92.7% -49.1%

The RCR proved most resilient in absolute terms with 125 units, supported by ongoing sales at Grand Dunman and other existing projects. The CCR’s 46 units still represented a strong year-on-year improvement of 206.7%, reflecting the cumulative impact of prime launches from earlier months continuing to clear remaining stock.

AsianPrime Insight: The narrowing price gap between RCR and OCR segments continues to reshape buyer preferences. With RCR projects offering city-fringe connectivity at prices increasingly comparable to well-located OCR developments, upgraders should carefully evaluate whether the premium for a fringe-central address delivers proportionate lifestyle and investment value.

Frequently Asked Questions

Why did Singapore new home sales fall so sharply in September 2025?

Sales dropped 88.2% from August primarily because no new projects were launched during the Lunar Seventh Month (Hungry Ghost Month), which ran from 23 August to 21 September. Only 20 units were released from existing stock, making it a supply gap rather than a demand issue.

How many private homes were sold in September 2025?

Developers sold 255 private residential units (excluding ECs) in September 2025, down from 2,142 in August and 401 in September 2024.

Which projects continued selling during the quiet month?

Canberra Crescent Residences led with 28 units at S$2,001 psf, Grand Dunman sold 24 units at S$2,508 psf, and River Green moved 16 units at S$3,201 psf. These established projects maintained buyer interest through strong fundamentals.

Was the September slowdown a sign of market weakness?

No. The dip was widely attributed to the seasonal absence of new launches during the Hungry Ghost Month. Underlying demand remained intact, as evidenced by continued sales at existing quality projects and strong year-on-year CCR performance (+206.7%).

Source: AsianPrime Properties Monthly Newsletter, November 2025. Market data sourced from URA and developer sales records for September 2025.

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